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Outdoor Retail Displays Attract Attention

Thursday, June 7th, 2012

There are many reasons for a company to invest in one or more marketing tools, and purchasing an outdoor display can prove to be very profitable.  With careful consideration, the marketing team can provide the company with advertising signage ideas that will help them attract the attention of people in the area.

This type of signage will have to be made from a weather proof material, which usually consists of either acrylic or vinyl.  This is to help insure that it will not fade or crack as easily as a wood based product would.

Vinyl banners are a common type of outdoor signage.  They provide valuable information to a large audience at a very minimal cost.  Apartment complexes use them to promote their property or new renovations.  Retail and grocery stores use them for upcoming sales and inventory close out events.

Sidewalk signs have always been very popular and are easy to put up and take down.  There are a variety of options available. Parking lots use them to advertise the cost to park for special events.  Sandwich deli’s and coffee shops use those neon liquid chalk boards to advertise daily specials.  Automotive shops use the types that have interchangeable letters to announce oil change specials or discounts on flushing the cooling system.

Once the company has decided what type of outdoor display they need, the sign company can assist with all the other details.  Most signage companies have a design team ready to help with graphic imaging, color combination options, and adding company logos.  Each step of the process will easily be handled by the customer service representative.

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