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The Essentials Of Retail Display Units

Tuesday, June 5th, 2012

Having better retail display units in a storefront is a necessary part of a successful business. Merchandising is vital, allowing people to freely move between shelving systems and racks, and showcasing valuable sales or promotional products. Proper merchandising takes experience, and hiring a reputable sign company to assist with maximizing space for a storefront is a viable way to ensure a better outcome.

What is important when it comes to ensuring the proper system is utilized?

There are so many color choices, think about the color of the display. Contrasting colors can be useful for product that needs to stand out. However, knowing the correct color scheme is a must. Colors have been proven to elicit certain feelings or emotions, and many businesses will choose colors that produce a specific response. A restaurant may choose colors known to make patrons hungry, and a spa may choose colors known to be calming and relaxing.

Consider the shape of the unit. There are common shapes when it comes to shelving systems. Some businesses want a unique, eye-catching system. Unique shelves or racks can showcase merchandise that is on sale or products that need to be sold quickly. The odd and unusual shape of the exhibit catches the focus of the purchaser, and that is a necessary part of marketing a product or service.

Having the ideal retail display units does not happen by chance. There are many considerations that go in to purchasing merchandising systems capable of providing positive results for the business.

Exploring How Display Systems Work

Monday, May 21st, 2012

There are numerous components involved when designing successful display systems.  Not all customers have similar needs, therefore these exhibits are often custom designed to meet the needs of each individual business.  Trusses, graphics, podiums, flooring, and lighting are all important parts of any exhibit.  Finding the best fit for the need insures that maximized results are achieved.

One consideration is for the overall size of the exhibit.  The most common sizes used are a 10′ by 10′, a 12′ by 12′, or the grand 20′ by 20′.  Customizing the framework to accommodate whatever the business may need is another option. When choosing the exhibit, consideration should be made regarding the area that has been rented. Not all event venues offer large spaces, so it is important to know the size ahead of time.

Flooring is another consideration.  Not all units include this aspect, but many businesses like the added benefits that come with this type of option.  It will help bring distinction to the exhibit as well as giving it a finished and polished look.  Graphic designs can be added to the flooring for added emphasis.

Lighting is another important item to consider when designing the layout.  There are many advantages uses for adding various luminescents throughout the display.  They will aid in highlighting vital information for the public, showcase products, and add a touch of fun.  Each exhibit will should include customized lighting to insure the best exposure while maintaining the event regulations.

Contacting a specialist who has experience in introducing businesses to custom exhibits and display systems will solidify the overall success of any tradeshow or event they may have in the upcoming years.

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